E.On greenwash campaign gets on its bike

Energy giant E.On, well-known locally for operating the controversial, massive coal-fired carbon emitter at Ratcliffe-on-Soar, are sponsoring a "festival of cycling" in Nottingham this July.  See http://www.cyclelivenottingham.co.uk/ for details.

At a time when the big energy compaines are coming under increased criticism for the social and environmental effects of their profit-driven policies (see eg. http://climatejusticecollective.org/#/big-six-energy-bash/4561602950), this feels very much like a cynical attempt to get some green image points by associating themselves with "cycle cred".  It's a shame that what lookis like an interesting event with good potential to promote cycling is tarnished by suffocating branding from a major polluter.